Back Office 5: Graphic Design and Digital Practices

$28.50

Wim Crouwel, Catherine De Smet, & Emmanuel Berard | Éditions B42

'Back Office' is an annual review which encompasses graphic design and digital activities. It explores the creative processes at work in the fields of contemporary media and digital practices. The fifth issue considers the increasing importance of 3-D technologies among graphic design productions. 3-D has never been as accessible as it is today, thanks to the increasing processing capacities, to the wide-spread use of open-source softwares and of “real-time” creation environments. Often limited to a search for photorealistic performance, 3-D is slow to offer a graphic language of its own. What are the effects of this trend on the reader, in cultural, cognitive, and sensitive terms? What is the relation between image and text in a simulated environment, whether figurative or abstract? This issue is an attempt to propose diverse answers, through interviews and articles, illustrated with numerous examples, taken from video games, interfaces, or movies (Terminator, Mario Kart, etc.).

Softbound | 144 pp | 7.75 x 11 in. | B/W Illustrations

S04405